TURNING GAMES INTO A NEW
SPACE FOR FINDING MISSING PERSONS




INSIGHT_

THE CREATION OF GAME CHARACTERS IS BECOMING INCREASINGLY REALISTIC. CONTENT CREATORS OFTEN REPLICATE CELEBRITIES, MAKING THEM GO VIRAL ACROSS THE INTERNET. BUT WHAT IF WE MADE THE FACES OF THOSE WHO TRULY NEED TO BE FOUND FAMOUS? 




IDEA_

WE TURN THE FACES OF MISSING PERSONS INTO GAME CHARACTERS USING THE GAMES' OWN TOOLS. INVITING POPULAR STREAMERS TO JOIN THE INITIATIVE AND SHOWCASE EVERY DETAIL OF THEIR FACES IN A WAY NEVER DONE BEFORE. A CAMPAIGN THAT STARTED WITH THE HYPE AROUND STARFIELD AND EXPANDED TO OTHER GAMES WITH THE SUPPORT OF THE GAMING COMMUNITY.






RESULTS_

284%

INCREASE IN DONATIONS



+5MM

MINUTES WATCHED



ONE PERSON

FOUND

DURING THE CAMPAIGN


R$11M

IN EARNED MEDIA


NO MODS, NO PRODUCTION
COST. EASY TO REPLICATE.



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